Promiscuous is the creative baby of London College
of Fashion graduate Joanna Sinclair whose passion for
fashion and interiors have merged to create this
contemporary brand.
"I wanted to bring my background in fashion to the
realm of bedding, forging a concept around the
centrepiece of every bedroom - the bed. By dressing
the bed in a fabulous garment, we then pick
accessories to further enhance it."
The launch collection is built around Yin and
Yang - Rest and Play - expressed through Whimsical and Rebel.
The use of 1950s imagery is intentional, referencing an era
of aesthetic polish and social constraint to contrast
with the freedom, autonomy, and playful rebellion that define our brand today.
Our bedding sets feature digitally-printed,
contemporary watercolours and fine art
images, instead of the customary repeat fabric
patterns routinely seen elsewhere.
Being promiscuous in design, we have a license to
be creatively unpredictable - the future is bright,
the future is Promiscuous!
